Why Prevagen, Alpha Brain, and Focus Factor Miss the Mark

three arrows miss the targetThese brain supplements sell, but do they work? Read on to see if you should be concerned about their safety and effectiveness …

As with any type of product you buy, there are usually a few excellent ones, tons of mediocre ones, and some downright horrible ones. The same is true with brain and memory supplements.

When I learn about a brain supplement that’s becoming popular, I check it out. When I find an excellent product that meets the criteria of a good supplement, I share it with my readers.

And when I find a heavily marketed product that gets my “scam-o-meter” going, I’ll warn you about that, too.

I have some serious reservations about these three popular brain supplements — AlphaBrain, Focus Factor, and Prevagen.

Since I have the biggest bone to pick with Prevagen, let’s start there.

Prevagen by Quincy Bioscience

censoredI’m writing this on a Friday night. It’s 8:10 p.m.

And I’m mad as hell.

And I just got an email from a lawyer on behalf of Prevagen.

The second one this month.

We’re being threatened with “full-blown litigation” for “making false and misleading statements” about Prevagen.

Not true. They even took exception to something I had copied verbatim from their Amazon page. Go figure.  

They also told me to remove a picture of their bottle. So we’ve removed it.

Wellness Resources Super Brain Booster | Support better memory, focus and mood with proven nutrients like acetyl-l-tyrosine, alpha GPC, bacopa and vinpocetine

Native Remedies Focus Formula | Herbal supplement aids concentration, attention and mental focus in all ages

We’ve got better things to do than to do battle with a Fortune 500 company. 

So while I’m not at liberty to say much of anything about Prevagen, at least for now I can still link to what a lawyer, a news reporter, and the FDA have published online about this product and company. 

FDA Issues Warning About So-Called Brain Supplement Prevagen by Robert Jenner, Attorney

Warning Letter from the FDA to Quincy Bioscience on FDA.gov 

The FDA looks into Quincy Bioscience’s claims for Prevagen by Marc Eisen, reporter at The Daily Page

Alpha Brain by Onnit Labs

You can tell a lot about a company, its products, and philosophy from its website. Clearly, Onnit Labs, the company behind this Alpha Brain, is trying to reach a customer base that is young, male, and frankly, a little crazy.

And they have succeeded. This company has a near cult-like following. 

Joe Rogan, host of Fear Factor, is an Onnit spokesman. Fear Factor is a reality show where contestants see who can last the longest in a tear gas chamber or in a tub of snakes.

bode millerAnother spokesperson is Bode Miller, the controversial, erratic and reckless champion skier who has admitting to racing while drunk.

Alpha Brain claims to increase creativity, memory, and promote lucid dreaming, so you can learn how to control your dreams.

You’ll see the phrase “Complete Balanced Nootropic” on the product label. Sounds impressive. But what does that mean?

Rocket Memory | Memory improvement program to quickly boost overall mental performance

Nitrofocus | MP3 program uses brainwave technology to increase focus and productivity quickly

Nootropic is a word originally coined to refer to memory enhancing drugs, but is also used with supplements to give the impression of enhancement benefits.

But there is no regulation of the use of this term. It is a marketing ploy that has no real meaning.

What about the product ingredients?

While it contains several brain supplements that are known to be helpful for the brain, such as Alpha GPC, Bacopa monnieri, Huperzine A, and l-tyrosine, these are ingredients that can easily be found in other brain supplements created by companies with a more serious-minded approach.

After all, it is your brain that’s at stake here!

Unless this sounds like your scene, I would recommend finding a memory supplement that’s been proven safe and effective … without all the crazy.

Focus Factor by Factor Nutrition Labs

Google “Focus Factor” and you’ll find they have no website. Same goes for the manufacturer — Factor Nutrition Labs.

Visit Focus Factor’s Facebook page and you’ll see that it claims to be “American’s #1 Brain Supplement.”  

With no website? Hmm, I have my doubts.

gavel on top of a pile of moneyDo a little more digging and you’ll discover that the manufacturer of Focus Factor was fined $1 million by the Federal Trade Commission for making false claims about this product’s effectiveness. (1

Wellness Resources Acetyl-l-Carnitine | Helps boost mental energy, memory and stress tolerance

Wellness Resources PhosphatidylSerine | Promotes improved memory, focus and mood

This brain supplement takes the shotgun approach and puts a little bit of everything in this product — some vitamins, minerals, herbs, amino acids, and omega-3 fatty acids.

This is known as “fairy dusting” in the supplement industry. This means there’s enough of an ingredient to be on the label — but not enough to actually provide any therapeutic benefit.

Warning: This supplement contains iron. Unless you have been told to take iron by your doctor, men and post-menopausal women should not take supplements with iron. 

One bottle contains 60 pills. The recommended dosage is to start with 4 pills per day and work up to 8. At this rate, a bottle will last only for 1 to 2 weeks.

Consumer Reports says this supplement can cost you upwards of $80 per month — not the bargain it initially appears to be. (2)

When buying supplements, quality matters. I personally wouldn’t trust my brain to one with all of these red flag warnings against it.

Before You Take a Brain Supplement

pillsBrain supplements have become a big business. Don’t  fall for the hype just because they are marketed well!

Learn which brain supplements have solid science backing them and are a good use of your time and money. 

Taking the wrong ingredients can mess with your neurotransmitter balance — and actually make your brain problems worse. Discover which “brain type” you are and how certain supplements help restore balance to your brain chemistry.

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